It comes in a tapbox with an unique dispenser. I think it will take some time for me to get used to it, but it's an interesting idea. The snuff itself is, like every other Pöschl, mentholated and very easy to take. It has some berry and maybe cherry scents in it. Besides that, there is something spicy and musky going in there. It reminds me of an aftershave, but in a good way. It doesn't have a sickly soapy smell, it's just refreshing. Medium nicotine content. Great stuff.