This stuff can only be described as an extremely floral bubblegum. It's not bad, but it is very unique. I've not come across anything like this before. It's floral, sweet, and candy-like. I'm not quite sure what to make of it. I do find myself reaching for another pinch though. I enjoy it a lot, but I do find the floral, bubblegum combination rather odd.
What does everyone else think of it? Am I way off on my assessment?
Edit:. As several members have pointed out, it definitely has a baby powder aroma. It's not at all unpleasant though.