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This is the exact same tobacco as their Kendal shag cut pipe tobacco which is cheaper since its "pipe tobacco" it gets taxed less than "cigarette tobacco". So you can save yourself some money by getting the pipe tobacco equivalent but not all the flavours are available in the pipe tobacco form.
I just checked mysmokingshop and 25g of AK Apple Gold RYO is 8.75 pounds, 25g of Apple Gold shag pipe tobacco (identical to the RYO) is 6.10 pounds