After opening the box, I understand why the producer claims at his website: It is highly perfumed snuff of tobacco. Indeed it is. It smells like standing in a spa. The tobacco is light brown in its colour and very fine again. After inhaling it, it immediately has some kind of refreshing effect. Not very snuffish, but refreshing. The use of rose essence is easy to notice. It has a strong rose scent which slows down after some second. It dominates the tobacco scent which I could not sense. I guess the rose essence is added as an oil, as the snuff is not as dry as the Chakali and comes out of the box in small, fluffy chunks. It also does not hit my throat which is quite relaxing. Its nicotine content seems to be medium to me.
I have never had such a snuff before. The scent is somehow interesting and not pure rose. One more thing. I did not know what to say about the face of a child at a snuff label.
EDIT: I just got en e-mail from Namrata Parag Dholakia (Director) who informed me, that 'the face on ganga snuff is' her 'own daughter wearing traditional himachali dress'.