This is dark, almost black, medium moist, coarse gring snuff with very nice and strong tobacco taste. This was a surprise as I'm associating scotch with the American very fine and very dry scotches. It is very easy to take and easy stays in the nose. I'm taking it in very big pinches. This is the first so coarse grind snuff I try and I like it very much. I can feel its particles going up my nose. Its a very interesting and pleasant experience. Next time I'm going to order more coarse grinds like this.