Our sense of smell is the one tied closest to memory, and this one takes me back to a simpler, more playful time. It's about as close to standard bubble gum flavor to me could ever get in any tobacco format. Sweet, sugary, and cotton candy like with a certain brightness about it. I put it under Wilson's of Sharrow because it came in a tin exactly like theirs and even had red tape around it that reminded me of a now defunct contract brand of theirs, Frederick Trainter. The grind and color looks like standard WoS flour, smooth and medium-fine brown. The nicotine is nothing to write home about, but I can't seem to get enough of the scent lately, and it lingers quite nicely. It takes me back to that simpler time and to me it is the child equivalent of the grown-up F&T Dr. JR Justice, before it got so complicated and had that note of melancholy ringing through it. I guess I'm just a sentimental fool but I'll give it 4 out of 5 stars.