Okay first off I'd have to say that this snuff was made with dipping in mind (lip tobacco), but I still had to put a bit in my nose. Upon opening the can it has the distinct smell of a lip tobacco (I want to say it resembles the smell of Kodiak the closest but it has been a long time since I have done any dip) with a secondary checkerberry scent. It is dark brown in color and fairly moist. The grind is medium and a bit clumpy. When taking a pinch is you have to break up the clumps a bit first and not squeeze too hard as it will form in your fingers. First impression is once again the Kodiak kind of feel to it, but that settles in fairly quickly and the Checkerberry scent comes to the front. Anyone who has ever chewed checkerberry gum will know the scent. The nicotene hit is very nice, suprisingly on the higher end of the spectrum. I will spend some more time with this and give a more thorough account, but first take is that it is possibly one of the highest nic hits of the american snuffs I have taken.
Overall a nice snuff for me, it really has nothing in common with the traditional american dry snuffs and more in common with lip tobacco. I think I could get used to it though.
By the way it was suprisingly cheap, $2.50 at Lowes Foods for 1.15 oz can.