Sorry for the somewhat bold "PLEASE READ" gentlemen, but a wrongdoing has transpired that must be righted.
I recently wrote a review of Toque's Natural and Original. The short version is that I found them to be of fantastic quality but thought the flavour didn't stick around long at all, and that is the wrong I wish to right.
I have since tried Toque's Chocolate. The flavour was spectacular; the smoothness of a milk chocolate but the richness of a dark. Very nice. The kicker was that I was still enjoying the flavour of the pinch a little over an hour later. I've since gone back and noticed that the original also sticks around for about half an hour.
The thing with Toque is that (these two anyhow, I suspect the "Ice" may be different) the flavour is more subtle. The only other snuffs I had tried at the time were McChrystal's 'Violet' and 'Original and Genuine', both of which will blow your socks off with their respective flavours. This can be good at times, but more often than not something subtle is the better bet. The Chocolate was subtle enough that if I was distracted, or more importantly eating or drinking something, it didn't interfere with the flavour. However, if you choose you can give a sniff right at the moment and let the two flavours mingle (which works beautifully with the Chocolate and a smooth Barrel Aged Rum). I found I was absolutely reveling in the snuff's subtle, yet constantly available flavour over the next hour. It's very much what I would call a sipping snuff. It's not constantly blasting you with flavour; it is there in the background. And whenever you like, you can enjoy a sip of the flavour with just a sniff.