Consistency: It seems like this tobacco has been treated with some alkaline chemical substance and powdered.
Scent: I used to work as a train conductor on freight rail. The stuff smells exactly like the blue chemical toilet water on our locomotives. Or think of a portable toilet at a county fair in the summer heat.
This stuff is hard to take as everyone knows.. What I will disagree with is the overblown nicotine claims. I did a fair amount in order to replace my morning cigarette, but this stuff could not replace my Marlboro reds. The nicotine is noticeable but not really on par with the claims that get thrown around.