I've mentioned this snuff many times, saying that it's such a wonderfully plain snuff. I got some new cans today (with the smaller label because of the health warning, so it's definitely new) and it smells completely different. This new batch is just as smoky as Superior. Now I don't know if I just had a super stale batch before or if they've changed their recipe. Either way, it's disappointing (though it's still excellent).